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Phil Espedido

Los Angeles, CA

currently: Job hunting

Answers from Phil

Other than your current job, what other job in the entertainment industry do you dream of doing?

I'd love to apply my 14 years of marketing and sales experience into driving the bottom line for companies in industries that I'm very passionate about: Entertainment, Lifestyles, Travel and Automotive. For me it's very fulfilling to showcase products and services in a way generates buzz and ultimately revenue from the intended target audience. To be able to succeed in that, it's vital to use all the different media available - from mobile and online to print and broadcast - and that's where I excel.... read more

Posted @ 12:23PM, March 13, 2008 by Phil Espedido | Permalink
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Work history

Yahoo! November 2006 to the present
Ad Solutions Manager

How would you describe your time at Yahoo!?

Recruited by the executive team to spearhead the revenue growth strategy for the new Yahoo! Lifestyles portfolio of properties: Yahoo! Tech, Yahoo! Green, Yahoo! Food, Yahoo! Astrology and Yahoo! Pets. Report to the Sr. Director of Ad Solutions and the GM of Yahoo! Lifestyles.
Tribune Media Net September 2005 to November 2006
Sr. Marketing Analyst

How would you describe your time at Tribune Media Net?

Developed and carried out marketing plans to drive West Coast print ad revenue among Tribune's 11 daily newspapers, including Los Angeles Times, Newsday and Chicago Tribune. Reported to the VP of Marketing.
MSNBC.com May 2000 to September 2005
Product Manager

How would you describe your time at MSNBC.com?

Directed national cross-media advertising sales between MSNBC.com and NBC, MSNBC Cable, Newsweek, Washington Post and various media partners. Reported to the VP of Sales.
CBS Sportsline.com November 1999 to May 2000
Sales Development Manager

How would you describe your time at CBS Sportsline.com?

Owned sales development strategy for Sportsline.com, including sponsorship coordination with CBS-TV sporting events like NASCAR, March Madness and the Super Bowl. Reported to the Sales Development Director.
Tribune Publishing - Sun-Sentinel July 1996 to November 1999
Marketing Services Coordinator

How would you describe your time at Tribune Publishing - Sun-Se...?

Managed all marketing support for classified newspaper categories including Real Estate, Employment and Education. Also, handled sales presentation production, sales training and post-sales implementation for newspaper ad campaigns in key growth regions.
Gannett Co. Inc. - News-Press July 1994 to July 1996
Research Analyst

How would you describe your time at Gannett Co. Inc. - News-Press?

Coordinated primary research initiatives: recruitment, questionnaire planning and survey; through to executive team reports and companywide presentations. Maintained marketing collateral to support sales. Reported to the Research Manager.

Education

university of south florida September 1992 to May 1994
Mass Communications - Advertising

How would you describe your time at university of south florida?

Minor: Marketing
Magna cum laude ??? 3.8/4.0 GPA
Languages: English; basic conversational French and Spanish

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