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Michael E. Williams www.SensibleMarketing.biz

Los Angeles, CA

currently: Open for projects

Michael E. Williams has 45 contacts.

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Answers from Michael E. Williams

Other than your current job, what other job in the entertainment industry do you dream of doing?

I have a screenplay in development. http://mwilliams.bravehost.com/LostAtFlatTop.htm Based on the life story of Frank Lee Smith, convicted of murder and died on Florida's death row just before DNA testing exonerated of the crime. An extension of a documentary that originally appeared on PBS's FRONTLINE, where we saw how Florida's justice system completely broke down; with former US Attorney General Janet Reno the individual ultimately responsible for this tragedy. After the documentary aired, I felt remendous void and sadness because Frank's real story, where he came from, his life experience and his own personality wasn't explored. This story goes behind the scenes and is not "ripped from the headlines" to tell that story. The story of an abused child living in poverty and a broken home in Valdosta, Georgia and the series of events, circumstances and bad decisions that led to his death inside a Florida State Prison years later.... read more

Posted @ 11:46PM, April 05, 2008 by Michael E. Williams www.SensibleMarketing.biz | Permalink
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Work history

Sensible Marketing November 2006 to the present
Owner

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How would you describe your time at Sensible Marketing?

http://blog.SensibleMarketing.biz | 310.861.7572

Get found by the right prospects, fans or clients through search engines, blogs, the blogosphere and social media-all important Internet marketing techniques. I can show you how to capture more leads using internet marketing best practices through landing pages, lead intelligence and marketing analytics.

Contact me for a free consultation, short-term project or longer engagements. Based in Hollywood, CA feel free to contact me at 310.861.7572... read more
BillQuick Software October 2006 to the present
Director of Marketing

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How would you describe your time at BillQuick Software?

Link to samples of my work at BillQuick: http://www.flickr.com/photos/billquick/sets/721...

Responsible for developing and executing corporate marketing strategy, branding, product marketing plans, sales tool development, tactics and programs at a global level. Manage all corporate communications, brand strategy, internet marketing, marketing analytics and product positioning, as well as developing the strategic direction for the Company marketing efforts as we enter a new phase of growth and market leadership. A website redesign/rebranding is underway with the, new world-class site scheduled launch scheduled in early 2008.

All combined efforts are designed to drive BillQuick customer usage, cross sell to install base, increase lead conversion, contain marketing spend/new user and increase net revenue by analyzing multiple sources of data to gain insight into customer behavior. SEM duties include setting up, maintaining, and optimizing high-volume paid search campaigns as well Organic Search Optimization (SEM, SEO, PPC).... read more
Global Management Technologies April 2005 to October 2006
Director of Corporate Marketing

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How would you describe your time at Global Management Technologies?

MarketingSherpa ran a feature article on some of my work while at GMT Corporation, http://marketingsherpa.SensibleMarketing.biz

Responsible for recommending, developing, and executing lead generation and programs/campaign plans at a leading provider of workforce optimization software and solutions.

> Deliverables include lead generation programs, collateral, promotions, website content as it relates to programs/campaigns, seminars, and webinar management.

> Additional responsibilities include managing and recommending agencies, designers, copywriters, multimedia vendors, and printers to create marketing materials associated with worldwide marketing programs.

> Public Relations responsibilities include developing product reviews to enhance and support sales objectives; preparing and pitching press releases; coordinating national and regional press announcements and proactive outreach to news media and industry analysts.

> Tactical marketing reporting responsibilities include financial management, budget, cost analysis, forecasting, ROMI analysis, vendor management and contract negotiations.

I was recently profiled in MarketingSherpa's B2B Marketing feature story, "Turn a Trade Show Speech Into a Podcast Lead Machine". The article details how, while at GMT, I turned a client speech at an industry trade show into an podcast which resulted in the cost per lead dropping 71%, the closing of millions of dollars in new business and generating hundreds if new high-quality leads for the sales team.

Here is a link to the full article, http://marketingsherpa.sensiblemarketing.biz... read more
Intellisync April 2003 to January 2004
Press and Events Marketing Manager

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How would you describe your time at Intellisync?

EXHIBITOR Magazine profiles my work at Intellisync: http://exhibitor.SensibleMarketing.biz

I was responsible for the strategic development, design, implementation and management of all trade show and public relations activities for global mobile & wireless software company. Specific responsibilities include financial management i.e., budget, cost analysis, forecasting, vendor management and contract negotiations. Public Relations responsibilities include developing product reviews to enhance and support sales objectives; preparing and pitching press releases; coordinating national and regional press announcements and proactive outreach to news media and industry analysts. Accomplishments:

??? Recognized as a ???creative and innovative??? event planner in EXHIBITOR Magazine article highlighting my expense management/trade show planning skills.

??? Garnered national media attention for company with a series of high-profile customer win announcements and product press releases.
??? Secured three major industry awards for Synchrologic (Intellisync) by ensuring that products/solutions were submitted for roundups on a timely basis and establishing close relationships with the editors/product reviewers.... read more

Education

Valdosta State University, Valdosta,GA August 1993 to May 1997
Bachelor of Business Administration in Marketing

How would you describe your time at Valdosta State University, ...?

Activities and Societies: Sigma Alpha Epsilon fraternity, On-Air Personality and Alternative Music Director at WVVS - Valdosta State Radio - 90.9 FM

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