Work history
Story Editor
tags:
marketing
• build relationships
• anticipate needs
• cross-promotional
• negotiate deals
• pitching
How would you describe your time at E! Entertainment Networks?
- Pitch movie, television, beauty and style segments, to market towards our key demographic
- Create cross-promotional marketing opportunities for E! Network and Style shows
- Determine if acquired EPKs, clips and trailers can be produced into marketing segments
- Build strong relationships with publicists for booking talent, products and businesses for shoots
- Negotiate deals with vendors
- Research and book experts to appear on camera for various entertainment news stories
- Manage the Future Producers and ensure all story deadlines are met
- Responsible for all Rights & Clearance requests and the distribution of press releases
- Provide continued direction to Producers on marketing segments
- Anticipate needs for clips, set visits, embargos or press releases... 
Associate Producer, Live Events
tags:
strategic product integration
• editorial
• creative
• produce
• reasearch
• manage talent
How would you describe your time at E! Entertainment Networks?
- Field Produced and coordinated interviews for E!s red carpet coverage at the Emmys
- Wrote and produced pre-taped segments aimed at key demographics
- Strategically incorporated fashion experts marketing their products into segments
- Participated in creative and editorial meetings
- Managed VO sessions with talent to ensure proper inflection, pronunciation and TRTs
- Researched in-depth biographical information of featured celebrities...
MTV
February 2006 to June 2006
Segment Producer
tags:
wrote scripts
• field produced
• under budget
How would you describe your time at MTV?
- Pitched and developed weekly shoots, staying under budget 100% of the time
- Interviewed and built story arc with contestants
- Field Produced content for weekly shoots and wrote script
- Wrote and punched up contestant information for chyrons
Associate Producer, 10 Ways
tags:
conceptualization graphic ele...
• supervised post production
• researched
• wrote rundowns
• pitched
How would you describe your time at E! Entertainment?
- Researched and pitched segment ideas, interviewed topic experts
- Assisted in conceptualization and creation of graphic elements
- Wrote show rundowns and one sheets
- Supervised edit sessions and post-production
MTV
June 2005 to October 2005
Segment Producer
How would you describe your time at MTV?
- Pitched and developed weekly shoots, staying under budget 100% of the time
- Interviewed and built story arc with contestants
- Field Produced content for weekly shoots and wrote script
- Wrote and punched up contestant information for chyrons
Associate Producer, The Soup
How would you describe your time at E! Entertainment?
- Researched and pitched story premises
- Reviewed television shows to support story ideas
- Produced show open, teases and weekly clip reel
Production Assistant, Live Events
How would you describe your time at E! Entertainment?
- Oversaw AVID and Paintbox sessions, assisting with production of movie/tv segments
- Participated in creative and editorial meetings
- Provided field assistance day-of-show
Web Producer, E! Online
tags:
trained colleagues
• newsletter implementation
• excelled under strict deadlines
• marketing initiatives
How would you describe your time at E! Entertainment?
- Produced content for company intranet, extranet and eonline.com daily and under deadline
- Updated large marketing initiatives such as partner micro sites, newsletters and sweepstakes
- Trained colleagues in html and ad implementation
Web Producer
tags:
leadership award
• executed communication plans
• increased functionality
• managed national website
• national brand marketing camp...
How would you describe your time at Comcast Cable?
- Spearheaded project to redesign the intranet site's navigation and functionality, thereby increasing accessibility by 67% and realized 100% on time delivery of assigned projects
-Managed national website, where duties included: design of page layout, graphics and logos, content management, editorial schedules, training of site administrators, and quality control
- Marketed training programs by producing and executing communication plans, the creation of marketing materials and direct mail pieces
- Designed and delivered technical training to 300+ field administrators at national conference
- Consolidated monthly reports showing readers??? trends of online content for review and utilization
- Produced and distributed monthly leadership newsletter to over 2000 front-line supervisors...
Event Coordinator
tags:
tracked reported fundraising ...
• wrote marketing event communi...
• promotional fundraising events
How would you describe your time at American Red Cross?
- Gathered sponsorship gifts, signage and promotional materials for fundraising events
- Wrote marketing and informational pieces for event communications
- Tracked and reported fundraising costs and profits from all Philadelphia Red Cross events
Education
Communications/Marketing/Public Relations
Erica has
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