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Alan Sherin, alansherin@cox.net
Los Angeles, CA
currently: Job hunting
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Work history
Director, Web Marketing
How would you describe your time at The Olson Company?
- Succeeded in directing all online lead generation and traffic drivers for marketing Olson Homes communities in new and innovative ways for this new home builder by introducing Web 2.0 and Social Media Marketing into the mix. Efforts resulted in a 60% increase in internet based sales and 150% increase in lead generation.
- Manage strategic marketing relationships with web media buying, web hosting and web design agencies
- Develop and manage outbound and inbound web communications from corp to sales offices as well as direct all GYM search engine networks and industry specific web media buys.
- Maintain and improve company web assets including web design, site architecture, create and develop engaging interactive site enhancements that successfully drive higher conversion rates and increase time on
site as well as other site popularity metrics.... 
Director, Marketing
How would you describe your time at MonetizeMedia?
Directing sales lead generation using effective guerilla marketing campaigns, public relations, blogs, social media efforts and build site traffic through SEO & SEM efforts resulting in dramatically higher brand awareness for this Internet TV start-up. Work alongside CEO in developing and executing company strategic vision.
Direct strategic planning and generate revenue opportunities for MonetizeMedia Internet TV Station products. Push new marketing initiatives to win public awareness, increase revenue, and generate company growth in burgeoning Internet TV market. Provide all art and creative direction for in-house and customer accounts. Create advertising, artwork and marketing collateral. Designed UI’s for video portals, media players, and VeZoom video search engine....
Internet Portals Consultant
How would you describe your time at International Network Solut...?
*Managed internal business unit marketing and educational effort for sales account managers to increase product offering awareness and build higher awareness for Microsoft Internet Portal Solutions.
*Hands on SharePoint Internet Portal and WSS solutions architect delivering information taxonomy, BI solutions, and collaborative efforts on behalf of INS customer needs. Served as the “go to resource” for SharePoint Portal implementations in Microsoft led engagements.
*Develop organizational models, navigation, and website taxonomy. Produced website architectures comprised of information process flows, wire frames, and page layout schematics. Performed usability audits and researched findings and made recommendations for streamlining navigation and ease of use....
EMC
January 2004 to January 2006
Internet Solutions Architect
How would you describe your time at EMC?
*Implementation expertise in streaming media technologies in customized digital media websites. Promoted and marketed product sets developed by EMC2 for Information Lifecycle Management. Produced all corporate marketing communications for division including print, live and Video On Demand (VOD) web streaming events.
*Lead internet and media solutions architect for White Sands Missile Range workflow and film elimination project. Enabled the delivery of transcoded test data media files to the desktop successfully shaving 3 days off their test process. Key architect in streamlining workflow and business solutions for DoD.
* Created and produced Windows Media steaming video tutorials. Built web based platform for media distribution through broadcast publishing points. Delivered solutions for video capture and encoding for delivery across intranet and extranets....
Director of Product
How would you describe your time at Man Rabbit House Multimedia?
*Directed team of 8 project managers,10 artists and 6 web developers providing supervision, mentoring, creative input, consultation and final approvals for all projects. Generated additional revenue for the company by increasing project scope on average by 30%.
*Owned the entire product life-cycle development process and make certain that the end results are produced on time and within budget. Ensured that design integrity and continuity within projects are maintained and aligned with client’s original vision.
*Evangelized emerging new media technologies. Produced, art directed, planned and supervised original content creation for live internet streaming video events, Flash based media presentations, and websites....
Business Solution Architect Media & Entertainment Vertical QBPP
How would you describe your time at Qwest Communications?
DIGITAL ENTERTAINMENT SALES CONSULTANT
*Project managed, developed and championed Qwest Communication’s media and entertainment IPTV video delivery solutions. These product sets focused on Qwest’s content delivery networks and storing of digital media assets in partnership with EMC2, which ultimately generated over $114 million annually for the company.
*Provided complete life cycle project management and maintained responsibility for delivery of all forms of streaming video including encoding, defining CODECS, distance learning, Video Conferencing, VOD and wireless video delivery projects.
*Developed, from concept to completion, a clear and well-articulated strategy for prototype product offerings. Fostered relationships and collaborations with vendor partners then bringing those products to market as Qwest branded solutions....
Director, Creative Services
How would you describe your time at Smarthome.com?
INTERNET AND PRINT MARKETING
*Earned multiple promotions at Smarthome.com including directing the Creative Services department of this leading Ecommerce home electronics portal. Under my guidance company revenues increased from $1.2 Million to $400M.
*Managed in-house creative division. Supervised staff of 30 artists and web developers provided overall art direction, creative vision and coordinated day-to-day aspects of the Creative Services Department including Ecommerce website development, internet marketing, SEO and SEM, print catalog and internet management details.
*Provided clear and concise vision for the companies web design and e-commerce strategy resulting in 60% increase in Internet related sales, 80% increase in click-through rates, and 30% increase in customer retention rates....
President, West Coast Operations
How would you describe your time at Video Giant?
PRESIDENT AND PARTNER OF 26 VIDEO STORE CHAIN
*Directed and coordinated operations and supervised a staff of 60 for West Coast chain of video superstores.
*Responsible for marketing and branding efforts, P&L, purchasing, employee scheduling, budgeting and inventory management systems. Guided net sales earnings to over $1 Million in first year of operation.
*Implemented marketing and advertising strategies with media agencies, key decision maker with final approval for all marketing collateral and media exposure....
TELEVISION BROADCASTING & FILMMAKING EXPERIENCE
How would you describe your time at ABC-TV, HBO, NBC-TV, 20th C...?
ABC TELEVISION SERIES
Segment Producer/Segment Director - “Ripley’s Believe it or Not” (130 Episodes)
Segment Producer -“That’s’ Incredible” (208 Episodes)
Associate Producer - “It’s a Great Life” (70 Episodes)
Segment Researcher - “20/20” (26 Episodes)
Assistant Editor - “Those Amazing Animals” (26 Episodes)
HBO PRODUCTIONS
Associate Producer - “HBO Original Series -Various”
FEATURE FILM
Associate Producer - “Lucas”- 20th Century Fox
Associate Producer - “Jaws 3D”- Universal Pictures/Alan Landsberg Productions
Location Supervisor - “Phantasm”- New World Pictures
MISC.VIDEO AND FILM PRODUCTION
Associate Producer/Editor “Telecomedia”
Line Producer/Filmed Segments Director/Producer - “Easter Seals Telethon” - KTLA
Lighting Assistant –Budweiser Commercial
Cue Cards/Production Assistant – “Villa Allegre” – PBS
Cue Cards – “Bob Hope Specials” NBC-TV
Cue Cards – “Days of Our Lives” NBC-TV...
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