Work history
Brand Management Intern
tags:
leadership
• multi-platform marketing
• project management
• organization and teamwork
• analytical and quantitative s...
How would you describe your time at Campbell Soup Company?
At Campbell's I Led a cross-functional team in developing a strategy to help Campbell's Select and Select Gold Label soups grow a measurable dollar share in the Ready-to-Serve soup segment in 2008.
- Developed strategies around how Campbell's can alter their consumer promotions to increase their appeal to emerging high growth target segments and grow their return on investment by five percent.
- Utilized IRI data and other analytical resources to evaluate competitors such as Healthy Choice and Wolfgang Puck to develop key insights and tangible recommendations for Campbell's future marketing efforts which could lead to a three percent increase in dollar share in their target segment.... 
Producer, Online Ad Sales
tags:
leadership
• search engine marketing
• multi-platform marketing
• project management
• client & media relations
How would you describe your time at COMEDY CENTRAL?
At Comedy Central I was Promoted to Producer and teamed with Marketing, Production and Online Ad Sales groups on ways to innovate the online representation of Comedy Central.
- Selected to join multi-department team to brainstorm innovative ideas on how to redesign the look and feel of Comedy Central's website. Used insight into goals & preferences of major sponsors to recommend a more efficient layout that ultimately pleased both customers and advertisers. Increased Online Ad Sales, from five million to nearly twelve million in less than 2 years as a result.
- Attracted high profile sponsors to Comedy Central's website for the first time, including McDonalds, Coca Cola and Nike, based on their satisfaction with improvements made to ad content. The rise in quality of advertising content was a direct result of improved teaming between Ad Sales and Production, as described above.
- Pulled production back on schedule within first thirty days on the job by negotiating more realistic content requests and deadlines between Ad Sales and Production, two groups that were not previously teaming well together....
Ad Sales Production Coordinator
tags:
communication
• project management
• client & media relations
• television/media
• new media/internet
How would you describe your time at COMEDY CENTRAL?
- Pulled production back on schedule within first thirty days on the job by negotiating more realistic content requests and deadlines between Ad Sales and Production, two groups that were not previously teaming well together.
- Interfaced with promotions, programming, and new media teams to program & promote advertising on the site....
Jr. Ad Specialist
tags:
new media/internet
• communication
• multi-platform marketing
• organization and teamwork
• search engine marketing
How would you describe your time at Ask Jeeves?
At Ask Jeeves I Ensured placement and coordination of on-line advertising and sponsorships throughout the network of websites that serves over seven million visitors daily.
- Maintained the smooth flow of work between sales and production staff, including retrieving and verifying creative specs from over 40 monthly clients, and scheduled delivery of advertising campaigns.
- Analyzed campaign performance; provided alternative solutions and options for campaigns as well as liaisoned with advertisers by providing support for campaign related inquiries....
Education
Marketing and Strategy
How would you describe your time at Simon School of Business - ...?
The combination of my previous work experience and the time I have spent here in the Simon School have allowed me to approach problems and answer questions in an entirelly new way. I felt secure in my marketing skills before school but the addition of analytical outlook that allows me to be a more well-rounded businessperson has allowed me to expand the number of career opportunities I can look into and make me a strong asset to any company I join....
Sociology/ Business Organization
tags:
organization and teamwork
• communication
• leadership
• project management
How would you describe your time at Cornell University?
My time at Cornell was enlightening, this was a great growth period for me where I learned about new areas, developed my career interests, built my resume and honed my skill set in and outside of class.
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