Director of Special Projects
tags:
market research lgbt
How would you describe your time at Gill Foundation?
Organizes creative and business talents to envision and execute social change messaging using traditional and non-traditional distribution channels. Produces paid and earned media campaigns, national attitudinal research from polling and focus groups. Translates observations, findings into specific high-impact programs. Measures pre- and post-program attitudinal states.
Implemented, presented survey findings from national and MSA populations. Nationwide attitudinal survey of five-thousand Americans polled by phone and Internet, over-sampling African American, Hispanic, Californian and Lesbian/Gay populations with analysis from University of California. MSA television viewing habits with Nielsen Research. Deployed messaging campaign pilot in including television, radio, movie theater, bus wrap and billboard media buys. Focus grouped conservatives and moderates in North Carolina, Orange county and Denver metro areas covering issues of faith, filmgoing and attitudes towards gays and lesbians....