Work history
Marketing Consultant
tags:
strategic & tactical planning...
How would you describe your time at NEW VISION COMMUNICATIONS?
Provide clients with leadership in the areas of strategic research (qualitative and quantitative) and competitive market positioning via diverse advisory services. Empower clients with a better understanding of their market and competition. Leverage an integrated approach to drive marketing research activities including conducting focus groups and leading concept testing, corporate image and tracking studies among other tactics.
Enable cable networks to increase viewership among target audiences through the development and execution of proposals. Support and direct new product launches for cable operators. Bolster cable subscriptions for operators through the design of marketing proposals, which includes data on marketing conditions and operations strategies.... 
Region Marketing & Sales Director
tags:
new product launches
• sales and marketing strategy
How would you describe your time at Comcast Cable?
Promoted to Region Director as a result of outstanding performance as Director of Marketing and Sales. Spearheaded all marketing and sales efforts in the Maryland/Delaware Region. Maximized account retention by growing existing relationships with commercial business accounts. Led negotiations and secured contracts.
Created and managed budgets and prepared monthly operating income statements. Built the marketing and sales teams from the ground up by identifying and recruiting top talent. Delivered creative direction and leadership to the ad agency in producing all consumer-marketing campaigns across diverse media including newspaper, direct mail, television and radio....
Corporate Marketing Director
tags:
consumer and affiliate market...
How would you describe your time at BLACK ENTERTAINMENT TELEVIS...?
Directed all aspects of the network???s trade advertising strategy and managed co-branding partnerships. Strengthened affiliate relations, bolstered customer retention and championed customer acquisition through the creation of a national cable affiliate marketing calendar. Created and led a nationwide campaign for the launch of Arabesque Films, BET???s original movies. Played an instrumental role in the creation of the BET Awards Show by co-developing and delivering key recommendation that promoted the increase of awards shows, comedy programs, variety shows and original movies; the BET Awards Show receives the highest ratings each year for the network since its inception. Selected to lead Affiliate Marketing efforts as a result of measured success in driving corporate marketing initiatives....
Region Director - Affiliate Sales & Marketing
tags:
sales
• marketing
• pl management
How would you describe your time at disney channel?
Boosted the distribution of the Disney Channel and generated over $28 million in incremental annual revenues. Developed and executed targeted marketing strategies to leverage the Disney Brand. Commanded and coached Regional Affiliate Marketing and Sales professionals to exceed subscriber and revenue goals. Organized and executed launch events with Walt Disney talent to drive brand awareness. Honored with 4 key promotions, including from Account Executive, Senior Account Executive, to Manager and lastly to Region Director in less than 2 years....
Janet has
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