Skip navigation

Lloyd Melnick

Chapel Hill, NC

currently: Here to network

Lloyd has 8 contacts.

Work history

Merscom June 1993 to the present
Chief Customer Officer

tags: • • • •

How would you describe your time at Merscom?

-- As co-founder of Merscom and Octagon Entertainment, built a game publishing and development company that released over fifty titles; managed a staff of fifteen.

-- As CCO of Merscom, was the force behind two top-5 casual game titles (Blood Ties and Ghost in the Sheet) in 2008.

-- As director of Merscom's retail publishing, formulated and implemented a US retail strategy that placed games in Wal-Mart, Target, Best Buy, Circuit City and other major retailers.

-- Initiated and managed the development and launch of Merscom's hit title (reached #1 on multiple charts), Blood Ties, building a relationship with Lifetime Networks, selecting the game's developer and managing the launch.

-- Headed Merscom's efforts to expand into casual game publishing on the major console manufacturer's (Nintendo, Microsoft and Sony) online gaming networks. Responsible for the development of multiple titles on these platforms.

-- As Chief Customer Officer, developed an international licensing and distribution network with 67 partners in 35 countries through an aggressive program of cold calls and trade show participation.

-- Raised a round of institutional investment to expand Merscom's casual game business.

-- Significantly reduced development expense by supervising selection of developers and contractors from Eastern Europe, Russia and Ukraine.

-- Overcame powerful organizational resistance to turn around syndication and representation business from a loss to over $1 million in EBITDA in less than 18 months by formulating a new strategy that increased margins over 300 percent without substantially increasing risk.

-- Developed reputation as an industry thought-leader, spoke and lectured at major industry events, including CGA Europe: West, Game Developers Conference, Casuality Kiev, TIGA's US Opportunities Seminar, Milia and Multi-Platform Games Licensing.... read more
Central Intelligence Agency July 1987 to August 1990
Analyst

tags: •

How would you describe your time at Central Intelligence Agency?

Responsible for analyzing political and economic developments in strategic southern African country. Regularly briefed key policy makers on current situation and future prognosis.

Education

Duke University Fuqua School of Business August 1991 to January 1993
Business

How would you describe your time at Duke University Fuqua Schoo...?

Earned MBA
University of Limerick September 1990 to June 1991
Euroepan Integration

How would you describe your time at University of Limerick?

Earned MA in European Integration.
George Mason University September 1987 to July 1990
Economics

How would you describe your time at George Mason University?

Completed coursework for MA in Economics.
Johns Hopkins University September 1983 to January 1987
Political Economy and Psychology

How would you describe your time at Johns Hopkins University?

Earned BA, with a double major in Political Economy (Economics) and Psychology.

Lloyd's Network

Sam Thielman
Editorial,
Variety
Lonna Doyle
Math Teacher,
high school
Web Master,
Reed Business Inf...
Freelance Writer,
WWW.LOUISVILLE.COM
Private Developme...,
Reed Construction...
Partner/Producer,
Shields Pictures
Sr. Online Traffi...,
Variety
Advertising Accou...,
Variety

>> See all contacts (8)

Similar People

Nicole Hill
Associate Casting...
CatBird Pictures

Make a connection


job search