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DJ Shugars

Baltimore, MD

currently: Job hunting

Work history

Mediacom Communications November 2001 to March 2007
Director, Marketing

How would you describe your time at Mediacom Communications?

Directed corporate and field consumer marketing in 23 states, representing 1.4 million cable households, with a $4.8 million annual corporate marketing and research budget.

Evolved company's generic style of marketing to custom high-volume multi-faceted, diverse promotion disciplines for existing and newly launched services.
Created and managed corporate and consumer branding initiatives including naming, creative design and positioning. Created VIP branding program for bundled video/Internet/phone service packages, which became the foundation strategy for all acquisition marketing.
Developed and conducted team building/leadership programs for marketing, sales and customer care management, including Home Box Office (HBO) partnership for ground breaking video/Internet/phone bundled sales training.
Produced corporate management conference presentations and themes, as well as directing on-site staging, meeting activities, and videos.
Introduced and managed new customer communication program including weekly e-newsletter and quarterly magazine. Re-designed and expanded corporate/consumer website capabilities and introduced first website awareness campaign.
Created company-wide sales incentive programs, increasing sell through, introducing creative and ongoing tracking communication systems.... read more
Comcast/AT&T/InterMedia January 1998 to July 2001
Regional Marketing Manager

How would you describe your time at Comcast/AT&T/InterMedia?

Cable Operations in Nashville, TN - Operation under transitional ownership(s): Comcast Corporation 2001
AT&T Broadband 2000 ??? 2001
InterMedia 1998 - 2000
Directed all multi-system marketing to over 310,000 cable consumers during multi-owner transitions in high growth markets.

Created high-impact, cost-effective entrepreneurial marketing initiatives involving public relations, event marketing, guerilla campaigning, point-of-purchase, and alliance partnerships. Introduced subscriber communication outreach programs, including consumer website and newsletters.
Built highly effective teams for marketing video, digital and data products, as well as managing commercial, multi-dwelling unit (MDU), collections and leased access operations.... read more

Education

Towson University September 1978 to June 1980
BS, Mass Communications

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