Roderick Head
Memphis, TN
currently: Job hunting
|
Work history
Senior Account Executive
tags:
microsoft office suite
• papertrends
• business development
• maximizer
• scarborough
• market analysis and forecasting
• hoovers
• media monitors
How would you describe your time at Clear Channel Radio?
??? Create successful radio marketing campaigns for local direct and agency-represented businesses utilizing a consultative, solutions based approach, including a thorough client needs analysis assessing advertising objectives, competitive advantages and disadvantages, industry and consumer research, goals and challenges, creative strategy, client benefits of utilizing radio and recommended stations that will most efficiently deliver the target customers for their product or service, synergy opportunities if using other mediums, and implementation of traditional and emerging strategies to increase ROI.
??? Manage a diverse account list, including a number of cluster key accounts, through prospecting and new business development, cross-department communication, and constant contact with principal client decision makers to provide quality control, problem resolution, as well as sound coordination and management of advertising and promotional activities, ensuring compliance with all internal and external policies and timelines.... 
Managing Partner
tags:
marketing
• business development
• strategic planning & execution
How would you describe your time at Catalyst Promotions
...?
??? Identified venues and collaboratively negotiated respective agreements for execution of ???Catalyst Thursdays, ??? a series of afterwork networking events for young, urban professionals, which derived from exploiting a market underserved by other promotion groups, and also illustrated that such events could be successful in a borough outside of Manhattan.
??? Solidified sponsorships for ???Catalyst Thursdays??? and local Super Bowl XXXVI event from entities such as Alize, Remy Martin, Appleton Jamaican Rum, Black Enterprise, XXL, King Magazine, Arista Records, Elektra Records, Island Def Jam Music Group and Catrise L. Austin, DDS, ???Dentist to the Stars.???
??? Managed day-to-day operations of promotions group while simultaneously directing a staff of six people....
Featured Columnist
tags:
microsoft office suite
• market analysis and forecasting
• soundscan
How would you describe your time at Impact! Magazine?
??? Wrote and published a weekly content article featured in the trade publication Impact and on Impact247.com focusing upon strategic business development, marketing, and infrastructure analysis of radio, retail and record label aspects in the music business. Utilized appropriate research and professional experiences while simultaneously providing solutions to a diverse array of concerns on a freelance basis.
??? Regularly provided research direction to editorial staff while fielding and incorporating non-traditional sources.
??? Assisted the Editor-In-Chief and Publisher on short-term and long-term strategies towards optimizing the most benefit toward the publication....
Assistant to National Sales Managers
tags:
market analysis and forecasting
• nielsen bds
• marketing
• soundscan
• microsoft office suite
How would you describe your time at Elektra Entertainment Group?
??? Coordinated distribution of all field-marketing materials to Elektra and WEA field staffs including Regional Marketing Directors, Marketing Coordinators, Marketing Managers, Field Sales Managers/Black Music, Artist Development Representatives, National Account Managers and Singles Specialists.
??? Formulated and distributed reports such as comparative Soundscan/BDS breakdowns used by executive level management, daily sales hotline, singles rankings, Soundscan venue settlements, Internet retail evaluations, BDS one-sheet, singles new release solicitations, hotadds, and Billboard suggested list prices.
??? Processed product orders and purchase orders, provided retail telemarketing support, carried out assigned research duties, designed flyers, oversaw logistical arrangements for retail activities such as artist in-stores, walk-thrus, and listening sessions and occasionally critiqued material of regionally successful artists to potentially identify talent investment opportunities....
International Logging Clerk
How would you describe your time at Broadcast Music, Inc. (BMI)?
Research to resolve international royalty discrepancies
College Promotions Representative
How would you describe your time at Def Jam Music Group?
??? Spearheaded promotional efforts in Murfreesboro/Nashville college market by cultivating and maintaining relationships with students, DJs, area promoters and Music Row professionals.
??? Formulated and presented feedback to National Director of College and Mixshow Promotions at NYC label headquarters on artists??? progress based on recommendations from students and DJs, contributing to gold and platinum sales of artists such as Redman, Foxy Brown, Jay-Z, DMX, L.L. Cool J and Method Man....
Education
Recording Industry Management
tags:
market analysis and forecasting
• marketing
• microsoft office suite
• hoovers
• swot analysis
How would you describe your time at middle tennessee state univ...?
I also received minors in Marketing and Mass Communications. I was a member of Kappa Alpha Psi Fraternity, Inc,, Urban Music Society, Collegiate 100, and was also a College Promotions Representative for Def Jam Music Group.
How would you describe your time at Alabama State University?
I interned at S.N.A. Entertainment, whose operations included independent promotions for major record labels, recording studio, and record pool. I was also a member of Social League of Urban Music (S.L.U.M.).
How would you describe your time at Okolona High School?
My activities included band, basketball, DECA and track. I also participated in a co-op program, which allowed me to work for a cluster of radio stations.
Roderick's Network
Freelance Writer,
WWW.LOUISVILLE.COM
|
Juris Doctor,
University of Mia...
|
Document Acquisit...,
reed construction...
|
Web Master,
Reed Business Inf...
|
Bid Reporter,
Reed Data Services
|
|
|
|
|
American Idol &qu...,
Fox Television
|
>> See all contacts (16)
|
|
Roderick has
, a division of Reed Elsevier Inc. All rights reserved. Use of this website is subject to its Terms & Conditions of Use. View our Privacy Policy.
