Work history
Writer Director
tags:
writer/director
How would you describe your time at Freelance Writer/Director?
Working with Los Angeles Production Companies I wrote and directed television commercials for a wide variety of clients. Throughly enjoyed the freedom and flexibility. Had to take time off due to a car accident. (had both hips replaced, one knee replaced and two surgeries on my neck) All is fine know--today's medicine is amazing.... 
Creative Director
tags:
creative/strategic development
How would you describe your time at Runyon Saltzman Einhorn?
Challenging opportunity to take a large PR firm with a small advertising division. Grew the advertising group from $3.0 million to $30.0 million. Very active in the Social Marketing arena, creating campaigns for Anti-smoking, teen pregnancy, Literacy. Also created ad campaigns for the Sacramento Kings, Sacramento Monarchs, Java City and the Air Quality Management District....
President
tags:
sr. mgt./ production/ televis...
How would you describe your time at Posnick-Marden?
Started a small agency with my partner, Paul Posnick. Grew the agency from $1.0 million in billings year one to $27.0 after three years. Key clients were: Universal/LJN Toys, Cherubs, Misha Cologne, Golf World Magazine.
Senior Vice President
tags:
sr. mgt./ production/ televis...
How would you describe your time at Griffin-Bacal?
Great agency that specialized in the toy business. I ran the Playskool Brand, relaunching it in 1985--great success. Also allowed me much more involvement in the creative process, production and animated television development.
Sr. Account Supervisior
tags:
senior account management/cre...
How would you describe your time at MCCANN ERICKSON ADVERTIISING?
Another great opportunity to learn about advertising and senior account management. Was promoted to Vice President by age of 27. At that point the agency's youngest V.P. Very good environment to acquire senior account management skills. Great firm.
Sr. Account Executive
tags:
account management/creative d...
How would you describe your time at OGILVY& MATHER?
Great, great opportunity to learn about advertising from one of the masters--David Ogilvy. They taught me how think strategically--always searching for the "big idea." Fantastic experience.
Education
tags:
senior marketing management
How would you describe your time at University of Chicago?
This was a Masters in Strategic Planning program sponsored my McCann Erickson. A crash M.A. program in strategic studies. McCann chose one person from each of their domestic and international offices. I was elected Senior Leader.
Journalism, Communications, Photography
tags:
writing/ photography/communic...
How would you describe your time at california state university...?
Classic college experience. Graduated with a dual major in Journalism and Communications. Did some graduate work in communications.
Bob has
, a division of Reed Elsevier Inc. All rights reserved. Use of this website is subject to its Terms & Conditions of Use. View our Privacy Policy.
